100% Pure Luminizer in Pink. 100% Pure Luminizer in Pink. 100% Pure’s Luminizer utilizes rosehip and pomegranite extracts to leave skin with a healthy glow.. Antioxidant and vitamin rich. Fruit-based pigment. Cruelty-free. 0.32 oz. Apply to the highest planes of the face for an allover glow. 100R-WU12. 1CFPPCL. Founded out of a farmhouse in Napa, California, 100% Pure has been a staple in organic skincare, cosmetics, and body care since 2005. Proud to be pure, each formula is completely natural, cruelty-free, and free of artificial colors, fragrances, and preservatives. 100% Pure products are made entirely from nourishing, non-toxic ingredients, proving that the power is in the pure.